Crocs, Inc. (CROX) - Stock Analysis

Last updated: Jul 26, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Earnings and FY2026 EPS guidance beat expectations, supported by strong cash flow (~$659M FCF) and aggressive buybacks ($577M repurchased), driving a sharp post‑print breakout; despite brand/segment headwinds, the one‑day surge and improving fundamentals provide a short‑term momentum opportunity.

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Idea window: 2/13/2026 – 2/20/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$135.16
Market Cap
$4.99B
1D Return
+0.46%
YTD Return
+58.04%

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Valuation Metrics

P/E
-48.7
P/B
3.5
P/S
1.2
EV/EBITDA
6.8
Div Yield
—

Price Behavior

7.0

Key Price Behavior Insights: • Higher lows • Cooled momentum • Breakout test Support Level: $130-$131 Resistance Level: $137-$139 CROX is in a constructive last month uptrend with higher lows, but it must hold $130-$131 and clear $137-$139 to confirm continuation after momentum cooled near recent highs.

uptrend
resistance

Sentiment & News

Key News Insights: • Strong price momentum • Tariff margin risk • Earnings focus Crocs is riding strong recent stock momentum and supportive analyst/brand news, but investors are still weighing tariffs, HEYDUDE weakness, and margin pressure ahead of July 30 earnings.

Momentum
Tariffs
AI

AI Summary

6.8
Positive

CROX's investment case has shifted from demand growth to proving that its strong earnings, DTC mix, and margin discipline can persist despite flat revenue, so the stock hinges on whether profitability can hold up against tariff, promotion, and consumer-demand pressure.

MarginStrength
TariffRisk
DTC
AI summary updated 2 days ago

Description

Crocs, Inc. designs, manufactures and sells casual footwear and related accessories for men, women and children under the Crocs brand. The company distributes a broad assortment of styles globally—through wholesalers, third-party marketplaces, branded retail and e-commerce channels—and, as of December 31, 2021, operated a mix of company-owned stores, outlets, kiosks and online sites across roughly 85 countries. Headquartered in Broomfield, Colorado, Crocs was founded in 1999 and serves markets in the Americas, Asia Pacific, Europe, the Middle East and Africa.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Feb 13Feb 20CROXCrocs, Inc.
Earnings and FY2026 EPS guidance beat expectations, supported by strong cash flow (~$659M FCF) and aggressive buybacks ($577M repurchased), driving a sharp post‑print breakout; despite brand/segment headwinds, the one‑day surge and improving fundamentals provide a short‑term momentum opportunity.
Closed+3.3%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.