Crocs, Inc. (CROX) - Stock Analysis

Last updated: Sep 12, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Earnings and FY2026 EPS guidance beat expectations, supported by strong cash flow (~$659M FCF) and aggressive buybacks ($577M repurchased), driving a sharp post‑print breakout; despite brand/segment headwinds, the one‑day surge and improving fundamentals provide a short‑term momentum opportunity.

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Idea window: 2/13/2026 – 2/20/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$111.49
Market Cap
$5.35B
1D Return
-0.88%
YTD Return
+30.37%

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Valuation Metrics

P/E
9.6
P/B
4.0
P/S
1.3
EV/EBITDA
7.5
Div Yield
—

Fundamental Analysis

6.0

Key Financial Insights: • Margin Recovery • Strong Cash Flow • Elevated Leverage CROX's strong quarterly profitability and cash flow support an attractive valuation, but high net debt and intangible-heavy assets make sustained earnings and deleveraging critical.

Profitability
LeverageRisk

Price Behavior

4.0

Key Price Behavior Insights: • Sustained Downtrend • Support Bounce • Key Resistance Support Level: $108.83 Resistance Level: $114.00–$118.00; major resistance $120.00–$122.00 CROX remains bearish over the last month, but a bounce from $108.83 may support a relief rally toward $114–$118; stay cautious unless it reclaims $120–$122, with a break below $108.83 bearish.

CROX
TechnicalAnalysis

Sentiment & News

6.0

Key News Insights: • Core Brand Strength • HEYDUDE Pressure • Buyback Support Crocs' strong core-brand growth and $1.5B buyback support its outlook, but HEYDUDE weakness, tariffs, and mixed stock sentiment temper upside.

Crocs
MarginRisk
AI

AI Summary

6.0
Neutral

CROX is now a cash-flow-and-execution investment rather than a high-growth story: its low valuation and strong Crocs-brand margins support buybacks and upside, but investors should require evidence that HEYDUDE stabilizes and debt declines before treating the earnings recovery as durable.

CashFlow
HEYDUDERisk
Execution
AI summary updated 2 days ago

Description

Crocs, Inc. designs, manufactures and sells casual footwear and related accessories for men, women and children under the Crocs brand. The company distributes a broad assortment of styles globally—through wholesalers, third-party marketplaces, branded retail and e-commerce channels—and, as of December 31, 2021, operated a mix of company-owned stores, outlets, kiosks and online sites across roughly 85 countries. Headquartered in Broomfield, Colorado, Crocs was founded in 1999 and serves markets in the Americas, Asia Pacific, Europe, the Middle East and Africa.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Feb 13Feb 20CROXCrocs, Inc.
Earnings and FY2026 EPS guidance beat expectations, supported by strong cash flow (~$659M FCF) and aggressive buybacks ($577M repurchased), driving a sharp post‑print breakout; despite brand/segment headwinds, the one‑day surge and improving fundamentals provide a short‑term momentum opportunity.
Closed+3.3%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.