Hasbro, Inc. (HAS) - Stock Analysis

Last updated: Sep 20, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Gained about 5% over 21 trading days through October 14, with record quarterly Magic revenue supporting the business case. Its October 20 Q3 report falls within the trading horizon, but earnings upside remains unconfirmed.

Loading chart data...

Idea window: 10/14/2026 – 10/21/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$114.00
Market Cap
$16.08B
1D Return
+4.09%
YTD Return
+42.20%

Loading chart data...

Valuation Metrics

P/E
16.8
P/B
17.1
P/S
3.1
EV/EBITDA
13.2
Div Yield
2.46%

Fundamental Analysis

6.0

Key Financial Insights: • Margin Recovery • Strong Cash Flow • High Leverage Hasbro's quarterly profitability, cash flow, and liquidity improved sharply, but elevated debt and intangible-heavy equity warrant caution despite a reasonable 16.8x earnings valuation.

profitability
leverage

Price Behavior

4.0

Key Price Behavior Insights: • Downtrend persists • Support under test • Weak momentum Support Level: $87.50 Resistance Level: $90.20–$90.80 HAS is in a weak downtrend over the last month, with support near $87.50 and a cautious outlook unless it reclaims $90.80 resistance.

HAS
TechnicalAnalysis

Sentiment & News

6.0

Key News Insights: • Wizards Growth • Franchise Expansion • Market Volatility Hasbro's strong Wizards/Magic growth, cost savings, and franchise partnerships support its outlook, but tariffs, digital costs, mixed institutional activity, and recent share declines warrant caution.

Hasbro
MagicTheGathering
AI

AI Summary

6.0
Neutral

Hasbro's investment case now hinges on whether Wizards of the Coast—especially Magic's record growth—can sustain franchise-led, high-margin cash generation, making the recent share-price weakness potentially attractive only if upcoming releases broaden growth beyond a few blockbuster launches. Investors should wait for evidence of durable Wizards momentum and technical recovery above key resistance, as leverage and franchise concentration leave little room for a release-cycle miss.

WizardsGrowth
ConcentrationRisk
AI summary updated 31 days ago

Description

Hasbro, Inc. is a global play and entertainment company that designs, sources, markets and sells a broad range of toys, games and licensed consumer products while also out-licensing its characters and trademarks. Its Wizards of the Coast and Digital Gaming unit develops trading-card, role-playing and digital game experiences, and its Entertainment division produces and distributes film, television, digital content and live programming. The company sells through traditional retailers, e-commerce channels and direct-to-consumer platforms such as Hasbro PULSE; it was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Oct 14Oct 21HASHasbro, Inc.
Gained about 5% over 21 trading days through October 14, with record quarterly Magic revenue supporting the business case. Its October 20 Q3 report falls within the trading horizon, but earnings upside remains unconfirmed.
Closed+19.4%
Jul 22Jul 29HASHasbro, Inc.
Momentum improved sharply after the 2026-07-21 Q2 report, with Hasbro beating estimates, raising full-year revenue/profit guidance, and Wizards of the Coast posting its first $500M+ Magic quarter.
Closed+6.9%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.