Hasbro, Inc. (HAS) - Stock Analysis

Last updated: Jul 20, 2026

Research Idea

Research content for general circulation. Not individualized advice.Ā Methodology & Disclosures

Momentum improved sharply after the 2026-07-21 Q2 report, with Hasbro beating estimates, raising full-year revenue/profit guidance, and Wizards of the Coast posting its first $500M+ Magic quarter.

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Idea window: 7/22/2026 – 7/29/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$88.71
Market Cap
$13.47B
1D Return
-0.08%
YTD Return
+9.82%

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Valuation Metrics

P/E
-41.5
P/B
24.8
P/S
2.9
EV/EBITDA
72.0
Div Yield
2.94%

Fundamental Analysis

7.3

Key Financial Insights: • Margin rebound • Strong cash flow • High leverage Hasbro's Q1 2026 showed a sharp margin and earnings rebound with strong cash generation and improving liquidity, but high leverage and a still-rich valuation keep the stock a cautious hold.

recovery
leverage

Price Behavior

4.8

Key Price Behavior Insights: • Selloff Reversal • Near-term Support • Breakout Needed Support Level: $75.90-$77.40 Resistance Level: $84.40-$85.30 HAS is rebounding from a sharp mid-period selloff but remains below $84.40-$85.30 resistance, so the last month trend is still mildly negative and a hold above about $80 is needed for a cleaner breakout.

HAS
rebound

Sentiment & News

6.4

Key News Insights: • Analyst Upside • Adult Expansion • Q2 Catalyst Hasbro's stock has been weak, but analyst optimism, Magic: The Gathering upside, adult-focused product expansion, and an upcoming Q2 earnings release suggest improving fundamentals beneath the pullback.

Hasbro
Earnings
AI

AI Summary

6.3
Positive

Hasbro is increasingly being valued as a higher-margin brand/IP monetization platform driven by Wizards of the Coast and digital gaming, but with leverage still high and management only reiterating guidance, the stock likely needs several more quarters of consistent free-cash-flow and margin proof before the market fully re-rates it.

IPMonetization
Leverage
Execution
AI summary updated 2 days ago

Description

Hasbro, Inc. is a global play and entertainment company that designs, sources, markets and sells a broad range of toys, games and licensed consumer products while also out-licensing its characters and trademarks. Its Wizards of the Coast and Digital Gaming unit develops trading-card, role-playing and digital game experiences, and its Entertainment division produces and distributes film, television, digital content and live programming. The company sells through traditional retailers, e-commerce channels and direct-to-consumer platforms such as Hasbro PULSE; it was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Jul 22Jul 29HASHasbro, Inc.
Momentum improved sharply after the 2026-07-21 Q2 report, with Hasbro beating estimates, raising full-year revenue/profit guidance, and Wizards of the Coast posting its first $500M+ Magic quarter.
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