Williams-Sonoma, Inc. (WSM) - Stock Analysis

Last updated: Sep 19, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Q2 comparable sales rose 6.2% and quarterly free cash flow reached $481 million. Shares gained about 5.4% over 21 trading days, offering a consumer-sector momentum candidate if they clear resistance near $242.

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Idea window: 10/7/2026 – 10/14/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$240.04
Market Cap
$28.31B
1D Return
-0.17%
YTD Return
+35.82%

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Valuation Metrics

P/E
24.3
P/B
13.2
P/S
3.5
EV/EBITDA
14.9
Div Yield
1.18%

Fundamental Analysis

7.0

Key Financial Insights: • Strong Cash Flow • High Profit Margins • Manageable Leverage WSM delivers strong profitability, cash flow, and capital efficiency, but elevated valuation and inventory-heavy working capital warrant caution.

Profitability
Valuation

Price Behavior

4.0

Key Price Behavior Insights: • Tentative rebound • Key resistance • Fragile support Support Level: $218–$222 Resistance Level: $227–$229 WSM is down about 5% over the last month but is bouncing above $222, with upside requiring a break above $227–$229 while a drop below $218 would signal renewed weakness.

WSM
TechnicalRebound

Sentiment & News

8.0

Key News Insights: • Revenue acceleration • Raised guidance • Tariff pressure Williams-Sonoma beat Q2 estimates, raised its full-year outlook, and gained market share despite tariff-driven margin pressure.

EarningsBeat
OutlookRaised
AI

AI Summary

7.0
Positive

WSM is evolving from a cyclical home-furnishings retailer into a credible share taker, with broad 6.2% comparable-brand growth and exceptional cash returns, but its premium valuation leaves little room for tariff-driven margin erosion or inventory-led markdowns—investors should wait for evidence that margins hold and the stock reclaims $227-$229 before adding.

ShareGains
TariffRisk
Valuation
AI summary updated 19 days ago

Description

Williams-Sonoma, Inc. is an omni-channel specialty retailer of home goods, operating a portfolio of brands including Williams Sonoma, Pottery Barn (and its kids/teen lines), West Elm, Rejuvenation, and Mark and Graham. The company sells a range of cookware, furniture, textiles, lighting, and decor through e-commerce sites, catalogs, and a global network of owned and franchised stores across North America, Europe, Asia, Australia, and the Middle East. Founded in 1956 and headquartered in San Francisco, it combines branded retail and digital channels to serve residential customers and gift markets.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Oct 7Oct 14WSMWilliams-Sonoma, Inc.
Q2 comparable sales rose 6.2% and quarterly free cash flow reached $481 million. Shares gained about 5.4% over 21 trading days, offering a consumer-sector momentum candidate if they clear resistance near $242.
Active-0.4%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.