Zeta Global Holdings Corp. (ZETA) - Stock Analysis
Last updated: Jan 15, 2026
Research Idea
Research content for general circulation. Not individualized advice. Methodology & Disclosures
High short-term momentum with 26-28% Y/Y revenue growth, 46% EBITDA increase, surge in AI platform usage, upcoming AI product launch (Athena), positive price uptrend (+13.5%), and expanding strategic partnerships position ZETA as a compelling AI-driven growth play near term.
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AI Analyst Overview
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Valuation Metrics
Fundamental Analysis
Key Financial Insights: ⢠Strong liquidity ⢠High gross margin ⢠Persistent GAAP losses ZETA has strong liquidity and improving EBITDA but remains loss-making with heavy operating expenses and a stretched valuation that prices in future improvement.
Price Behavior
Key Price Behavior Insights: ⢠Higher highs/lows ⢠Established support ⢠Resistance testing Support Level: $18.50â$19.00 Resistance Level: $24.40 Over the last month ZETA has trended higher from about $19.11 to $22.29 showing bullish momentum with support around $18.50â$19.00, but near-term resistance near $24.40 and a pullback to $22.29 suggest possible consolidation or correction.
Sentiment & News
Key News Insights: ⢠Revenue acceleration ⢠OpenAI partnership ⢠Elevated analyst targets Zeta Global's strong Q3 results, raised FY26 guidance, bullish analyst upgrades and a new OpenAI collaboration drove heavy bullish trading and a sharp share rally in late Dec 2025âearly Jan 2026.
AI Summary
Zeta has moved from a speculative turnaround to a credible growth-with-margin storyâits strong liquidity, high gross margins, and initial positive FCF/EBITDA pivot mean the investment now hinges on execution of Athena/OpenAI and crossâsell to convert AI product credibility into durable paid adoption and >10â14% FCF conversion. The key actionable watchâpoints: require visible cohort-level ARPU/lift from Athena within 2â4 quarters and sustained adjustedâGAAP profit conversion (or FCF hold) otherwise the current ~3.5â4x EV/S multiple leaves little room for error.
Description
Zeta Global operates an omnichannel, data-driven cloud platform that supplies enterprises with consumer intelligence and marketing automation software in the U.S. and abroad. Its marketing platform processes large volumes of structured and unstructured data using machine learning and an opted-in data set to infer consumer intent, while its consumer data capabilities consolidate disparate feeds into unified profiles covering identity, behavior and purchase signals. The company was founded in 2007 and is headquartered in New York, New York.
Idea History
| Date | Close | Ticker | Company | Summary | Status | P/L |
|---|---|---|---|---|---|---|
| Dec 31 | Jan 7 | ZETA | Zeta Global Holdings Corp. | High short-term momentum with 26-28% Y/Y revenue growth, 46% EBITDA increase, surge in AI platform usage, upcoming AI product launch (Athena), positive price uptrend (+13.5%), and expanding strategic partnerships position ZETA as a compelling AI-driven growth play near term. | Closed | +13.8% |