e.l.f. Beauty, Inc. (ELF) - Stock Analysis

Last updated: Sep 19, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Shares rose 32.2% through August 20 as quarterly revenue grew 36%-38% and the fiscal-year sales outlook was raised; Rhode growth, international expansion, strong margins, and about $110 million of free cash flow support continuation.

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Idea window: 8/20/2026 – 8/27/2026Sector: Consumer Defensive

AI Analyst Overview

Last Price
$104.68
Market Cap
$6.17B
1D Return
+0.57%
YTD Return
+37.66%

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Valuation Metrics

P/E
104.5
P/B
5.3
P/S
3.5
EV/EBITDA
31.6
Div Yield
—

Fundamental Analysis

6.0

Key Financial Insights: • Margin Expansion • Strong Liquidity • Elevated Leverage ELF shows sharply improved quarterly margins, cash flow, and liquidity, but high valuation, leverage, and weak full-year returns warrant caution.

MarginMomentum
ValuationRisk

Price Behavior

5.0

Key Price Behavior Insights: • Lower highs • Support rebound • Resistance overhead Support Level: $93–95 Resistance Level: $100–104 ELF remains mildly bearish over the last month, with $93–95 support holding for now, but a move above $104 is needed to improve momentum.

ELF
TechnicalAnalysis

Sentiment & News

7.0

Key News Insights: • Revenue acceleration • International expansion • Premium valuation e.l.f. Beauty's strong growth, international expansion, and rhode acquisition bolster momentum, though premium valuation and share volatility remain key risks.

Growth
Volatility
AI

AI Summary

6.0
Neutral

ELF's exceptional growth and cash generation now hinge on rhode and international expansion delivering durable margins and repeat demand sufficient to justify its premium valuation and higher leverage; investors should await raised guidance and sustained free-cash-flow conversion before treating the $93–95 support zone as an attractive entry point.

GrowthOpportunity
ValuationRisk
InternationalExpansion
AI summary updated 15 days ago

Description

e.l.f. Beauty, Inc. is a US-based cosmetics company that markets beauty and skincare products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brands. Its assortment covers color cosmetics and skincare items sold through national and international retailers, direct-to-consumer e-commerce channels, and third-party distributors. Founded in 2004 and renamed from J.A. Cosmetics Holdings in 2016, the company is headquartered in Oakland, California.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Aug 20Aug 27ELFe.l.f. Beauty, Inc.
Shares rose 32.2% through August 20 as quarterly revenue grew 36%-38% and the fiscal-year sales outlook was raised; Rhode growth, international expansion, strong margins, and about $110 million of free cash flow support continuation.
Closed+7.8%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.