Ideas for Consumer Defensive

How the model surfaces Consumer Defensive ideas

One rules-based pipeline runs across every sector. It reads fundamentals, news, technicals, and market context, applies structural filters and backtesting, and publishes only the names that clear that process. Consumer Defensive is scored on the same terms as any other group — no sector gets a separate track. How candidates are evaluated, and what we disclose alongside them, is set out in Methodology & Disclosures.

The model reruns each business day, so a ticker can return as a fresh idea once its earlier seven-day window has closed. That is why the same Consumer Defensive company sometimes appears more than once at different dates on the list.

How Consumer Defensive idea returns are calculated

The percentage beside each idea is a live research figure, not a booked trade.

• Active ideas are marked to the current market price and refreshed on a short cache, so the number keeps moving through the holding window.
• Closed ideas are fixed at the price on the seventh day and stay there — losing ideas included.

The negative results stay on the list on purpose. A record that only shows winners tells you nothing about how a model behaves when it is wrong. The portfolio-level return since launch sits in the hero block on the home page, and the strongest individual outcomes are gathered under Best Recent Ideas.