Zebra Technologies Corporation (ZBRA) - Stock Analysis

Last updated: Aug 2, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Q2 results were strong, with net sales of $1.557B up 20.4% YoY and non-GAAP EPS of $6.35 beating estimates; shares jumped on 2026-08-04 and are up about 36% over 21 trading days.

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Idea window: 8/4/2026 – 8/11/2026Sector: Technology

AI Analyst Overview

Last Price
$365.14
Market Cap
$10.67B
1D Return
+25.20%
YTD Return
+50.37%

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Valuation Metrics

P/E
26.1
P/B
3.0
P/S
2.0
EV/EBITDA
12.9
Div Yield
—

Fundamental Analysis

7.0

Key Financial Insights: • Strong Margins • Heavy Debt • Weak Liquidity Zebra shows strong operating performance and cash generation with solid margins and returns, but its leveraged, intangible-heavy balance sheet, weak liquidity, and premium valuation limit upside.

CashFlow
Leverage

Price Behavior

7.0

Key Price Behavior Insights: • Breakout confirmation • Trend intact • Pullback risk Support Level: $282.98-$284.40 Resistance Level: $293.82 ZBRA has been in a strong last month uptrend with a confirmed breakout and new highs, but it is extended and could consolidate or pull back if it loses the $282.98 support area.

Bullish
Momentum

Sentiment & News

7.0

Key News Insights: • Demand Growth • Workflow Automation • Earnings Ahead Zebra Technologies is showing solid demand and automation-driven growth across key end markets, with investor attention now shifting to its Aug. 4 earnings report.

automation
earnings
AI

AI Summary

7.0
Positive

ZBRA is evolving from a cyclical hardware vendor into a workflow-digitization and automation platform with improving margins, strong free cash flow, and raised guidance that supports upside if organic software-led growth holds, but the stock already reflects much of this optimism and remains vulnerable to valuation compression and any slowdown in demand or execution.

Automation
Valuation
CashFlow
AI summary updated 2 days ago

Description

Zebra Technologies provides enterprise asset intelligence solutions through two reporting units: Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company develops and sells labeling and identification hardware (printers, scanners, RFID devices), real-time location and inventory systems, rugged mobile computing products, and complementary software and services including cloud subscriptions, maintenance, and automation offerings. It serves customers across retail, manufacturing, logistics, healthcare, the public sector and other industries and sells via a direct sales force and channel partners; the company is headquartered in Lincolnshire, Illinois and was founded in 1969.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Aug 4Aug 11ZBRAZebra Technologies Corporation
Q2 results were strong, with net sales of $1.557B up 20.4% YoY and non-GAAP EPS of $6.35 beating estimates; shares jumped on 2026-08-04 and are up about 36% over 21 trading days.
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Research content for educational purposes only. Not investment advice. All decisions are your responsibility.